Real Booty Music

음향기기 브랜드 AIAIAI _ 'Real Booty Music'

게시일: 2015. 2. 19.

The overall idea behind the project was to provide AIAIAI headphone-users and other music lovers with new music. Moreover, we wanted to do this in an unusual way, which brought about music made by the booty - for the booty. 

The project explores the rich heritage of bass-driven club culture where dancing and booty-shaking are integral elements. We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the dance "do the talking." So we let the producer Branko from Buraka Som Sistema use the movement of buttocks to make a new track. In collaboration with the designers OWOW, utilizing a dancer, Twerk Queen Louise, as their instrument who, in turn, contributes to the creative process, Branko ultimately produces a track powered and shaped by the dancer’s booty movements. The end result is the track ‘Cascavel’; new music for the dance floor and, of course, the headphones.